How to check and improve AI visibility for a Singapore business

1. Choose five customer questions

Use enquiries, sales conversations and the services you genuinely offer. Include a mix of discovery, comparison and specific needs. Add Singapore or a neighbourhood when location affects the choice; do not add place names simply to fill a keyword list.

Not every useful question should produce a business recommendation. Keep educational questions separate from provider-discovery questions when interpreting results. Save the wording before you start so later comparisons use the same questions.

2. Record a baseline, not a ranking promise

For each answer, record the date, provider, question, businesses named and links cited. Keep the full evidence where possible. A missing mention means the business did not appear in that observation—not that it is absent from every AI answer.

If you calculate coverage, state the denominator: for example, the number of saved answers containing a link divided by all answers in that set. Keep named-without-a-link observations separate. Do not compare percentages from different question sets as though they measure the same thing.

3. Check whether your website can be read

Before rewriting content, inspect the public homepage and supporting files. Use the free tools to identify a starting point:

• AI readiness checker: review homepage access, readable content and discovery files.
• AI crawler checker: inspect homepage robots permissions for the listed agents. Permission does not prove a visit.
• Schema checker: find JSON-LD blocks, detected types and syntax problems. It is not a complete schema validator.
• llms.txt checker: review availability of an optional discovery file. Its presence is not a citation signal measured by this tool.

For Google’s AI search features specifically, Google says established SEO fundamentals still apply and no special AI file or schema is required. This is Google’s guidance, not a claim that all providers behave identically. Read Google’s AI features guidance.

4. Improve one useful service page

Choose a page that answers one of your saved questions. For the tuition example, a PSLE English programme page should help a parent assess fit before making an enquiry.

• State the level, subject, intended learner and class format clearly.
• Give genuine location and service-area information, with useful directions where relevant.
• Explain the programme, class schedule, fees or quotation process, and trial terms accurately.
• Support experience claims with verifiable facts. Do not invent testimonials, credentials or results.
• Link the page from relevant navigation and related pages so visitors can find it.

Use Sikwati’s audit findings to prioritise issues in headings, clarity, structured data and completeness. On Pro and Agency, a suggested rewrite is a draft: review every factual claim, then publish approved edits in your CMS.

Structured data should describe what is actually on the page. A detected JSON-LD type does not guarantee a Google rich result. Google explains structured data and eligibility here.

5. Repeat the checks and review changes

Record what you published and when. Re-scan the page to check whether the technical findings changed. Then compare later AI observations using the same questions and provider settings, within your plan allowance.

Look for patterns across multiple observations rather than treating one new citation as proof that an edit worked. Answers and source selection can change independently of your website. Keep the before-and-after evidence, including results that did not improve.

Keep business outcomes separate too: an enquiry or purchase is not the same as a citation. Use your own analytics and enquiry records to understand whether visitors take useful actions.